Shinesty & The Internet’s Biggest Butt Give The World Its First Chief ASSet Officer

DENVER, Jan. 9, 2024 /PRNewswire/ — Viral internet sensation Frankie LaPenna is turning his junk in the trunk into money in the bank as he becomes the world’s first ever Chief ASSet Officer, or CAO. Irreverent underwear brand Shinesty announced a new position within its company – Chief ASSet Officer. LaPenna will oversee product testing, print development, and creative.

According to CEO Chris White, “Frankie is the perfect fit to be our CAO. Why? Let’s just say there are two big reasons: left cheek and right cheek.”